Why Is Instagram Regarded as the Best Social Media Platform for Promoting Your Brand

Today the advertising and marketing world has become predominantly visual. Instagram is the best answer to the need of the hour. It is the most popular social media platform that flaunts some of the most splendid and stunning pictures online. Hence, it has proved to be the best social media platform for advertising and promoting your business or brand. 

Instagram offers huge opportunities to businesses to up their marketing plans with the help of effective tools and ads. You simply cannot undermine the role of Instagram in polishing your overall social media marketing plan.

Let us explore some reasons why Instagram is the best social media channel for promoting your brand.

Engagement Rates Are Phenomenally High

We understand that Instagram adverts are not only visible they leave an imprint on the viewer’s mind. Moreover, Instagram boasts of the most engaged audience in comparison to all other social networking sites. Moreover, as per the findings of the research, ad recalls from Instagram is supposed to be 3x higher in comparison to other prominent social networking sites. Instagrammers are used to checking the platform several times every day. Moreover, 25 percent of all smartphone owners are on Instagram, the best social media platform for promoting your brand. Today as per https://adespresso.com, Instagram has over 1 billion monthly active users. Instagrammers usually devoted as much as 53 minutes every day on their Android Instagram application. Moreover, Instagram is way ahead in terms of engagement. You could buy real Instagram likes by contacting a professional digital marketing company.

Advertising in Instagram Receives Much Better Recalls & Results as Compared to Other Social Media Platforms

Instagram ads generally receive high conversion rates. Since Instagram followers are active and incredibly engaging, it is a wise idea to invest in purchasing a space or in advertising. As Instagram boasts of a high rate of audience engagement, a business’s opportunities of capturing audience attention are very high. This could be a great way of attracting new followers as well. Instagram promises high audience engagement and high conversions the key factors responsible for boosting your brand and achieving success. 

Instagram Ads Reach the Right Audience

Instagram ads are known to reach the targeted audience. The targeting skills are sharper on Instagram in comparison to Facebook’s targeting abilities. Instagram has honed the targeting skills from the time of its inception way back in 2010. 

Why are marketers interested to know the analytics? How is all this information relating to audience engagement important?  If you include Instagram in your marketing stratagem, you would end up spending money in terms of advertisements for your products or services. So you need to get an assurance that your precise target audience could see the ads. Today Instagram is the way to go if you are looking for enhanced audience engagement.  Your ads are visible in the newsfeed of your precise target audience. Moreover, Instagram just in the same way as Facebook, lets the marketer go about targeting a specific location, demographics, or you could consider creating a custom-tailored audience. 


It is a clever decision to use social media marketing to boost your brand awareness online. Moreover, experiences have proved over the last few years that Instagram is the right choice for you. Your business could be immensely benefitted by including this image-centric social media platform into your business’s overall social media marketing plan.


Author Bio: 

Pete Campbell is a social media manager and has immense knowledge about email marketing and Instagram promotion. He delights his clients by helping them buy real Instagram likes. He loves to travel, write and play baseball.

Follow WideShut