Packaging is usually an important factor for any product. It represents both a marketing tool and a way of protecting the product and these things are vital for any business. However, when it comes to the food industry things are even more complicated.
Food packaging follows the same, but there are also some additional things that need to be taken into account since food is a special kind of product. Food needs extra protection as well as materials that allow freshness.
What should you take into account?
There are certain questions that you must ask yourself when you come up with a package for your food. For example, what are the best materials? The package should be secure, but it should also benefit the food quality. You must decide whether you need to use a rigid package or a flexible one and how much space each one takes.
Secondary packaging is also important. Luckily for you, it will only need to be resistant, and you do not have to think about its design too much. Secondary packaging can be ordered online and there are plenty of online stores like Allinpackaging.co.uk that will offer you everything that you need.
You should also think about your product. Will it be stored or will it hit the shelves right away? How will it be transported and how much is the product able to stay in store before it is bought? All these details are very important when you come up with packaging for your product.
Materials and design
Usually, businesses use materials like plastic, aluminum, paperboard and glass. There are also many alternatives that are sustainable and good for the environment. The material should have a connection with your product and you should think which one is able to protect it.
The design has to represent a clear image of your brand. Think about your primary target customer before anything. If you want to sell your product to children you should probably use a colorful design that will capture their attention.
Packaging also has to communicate some important information such as the company name, the logo and the brand messages. However, you can get creative and use various colors, shapes and sizes for this.
Visually appealing and functional
Usually packaging represents an important part of a product’s identity. The package should capture the attention of the customers and it should be able to stand out from other products on the shelf. That is why designing the package is an important job, and the designers will be basically the persons that create the personality of a product.
However, when we think about food, we must also think about protection. Food is more fragile than other products and it is also perishable, and these are two important factors that also affect packaging. The packaging must keep the product safe during shipping and food should arrive in the same condition they left from the warehouse.