The Internet sales market grows practically by double digits every year. Many people see in it their chance for success and decide to set up a store. We have decided to open our own online store, although here the story is more complex. However, just opening a store is only the first of many steps to building a solid online business that earns money. Shopify online stores are the best option.
The Internet sales market grows practically by double digits every year. Many people see in it their chance for success and decide to set up a store. We have decided to open our own online store, although here the story is more complex. However, just opening a store is only the first of many steps to building a solid online business that earns money. Shopify online stores are the best option.
For whom
This guide is intended for people who are just opening an online store and will want to promote it, or who already have a store and want to increase traffic and sales.
We try to present both basic and more advanced information in an accessible way. If any part seems to be too difficult or incomprehensible, you can skip to the next part.
Why
We have been in internet marketing industry for years. In our work we have met many online store owners. Many of them repeat the same mistakes, which usually result from ignorance and lack of understanding of the mechanisms of operation and promotion of online stores.
There is a common belief that a newly opened online store needs to be positioned. Positioning should be commissioned to an agency. Then all you have to do is wait for the traffic to increase, as the agency representative assured you so when selling your offer. The traffic will be followed by sales and you will be fine.
Unfortunately, in most cases this is a recipe for failure, unless you are lucky enough to find the right niche and agency.
Purpose
The purpose of this guide is to cover a wide range of actions you can take when promoting your online store. Some of them may not be suitable for a given store, but most of the presented actions are rather universal. On the basis of this knowledge, the store owner should be able to make better decisions – whether it’s checking the work of a given agency or creating a further strategy for store development.
The problem is the lack of knowledge that multiple traffic channels exist. We should aim for each of these channels to grow and generate sales. These channels include:
- organic traffic – that is, traffic from search engines
- paid traffic – traffic from ads like Adwords or Merchant Center
- referrals – which means links from other websites – these can be regular websites (forum, blog), social media (FB and others), newsletters
- direct traffic – if we build a brand, many people will visit our website directly because they will be interested in our products
Within each of these channels there are many opportunities to build traffic and promotion. Some may require less investment, some more.
When positioning an online store, the key is the software, or so-called store script, on which the store runs. From the user’s point of view all stores are very similar. However, significant differences appear in less visible, but still very important issues. It is about the ability to edit technical details that have an impact on SEO.
