Brand awareness is essentially the measure of how familiar potential customers and clients are with your brand, your brand name and the products and services your business offers. When a brand reaches the heady heights of ‘influencer’ status on social media – or the upper echelons of high-end brand status – then brand awareness has been established.
So, now that you are aware of the supreme importance of constantly working on your brand awareness, continue reading to learn four incredibly effective ways to boost it for your own company.
Launch a Podcast
Now everything happens online, as well as (and sometimes even instead of) in person, especially when it comes to promoting a business, one way to embrace the digital age and become much more accessible as a company by your customers is to start your own official podcast.
Having your own company podcast will provide your company with its own, loud and controlled, ‘voice’ and enable you to reach entirely different audiences than you would without it. Other benefits of a brand-new and official company podcast include the fact that conversation and a media ‘buzz’ can be created surrounding a certain service or product and the fact that your customers will start to build a relationship of loyalty and trust with your business.
Improve Your SEO
If you are currently not familiar with search engine optimization (SEO), you may feel as if this is a whole world away from what you are comfortable with. In reality, however, working on your company’s SEO is much simpler than you may think and is also imperative to building your brand awareness online.
There is a plethora of effective ways to improve your SEO, including:
- Work to improve your website’s loading time
- Ensure your content is uniform across your social media platforms
- Make your site accessible on a mobile
- Use keywords effectively and appropriately
- Optimize your URL links
- Ensure each page of your website is correctly formatted
Invest in Large Format Printing Software
As much as online marketing and advertising is incredibly effective and frankly, essential, to boosting awareness of a brand amongst its primary target audience, you must never forget the power of physical advertising, too.
Making the sensible decision to invest in software for large format printers will mean that you are not only able to bring your innovative advertising campaigns to life in a physical form, but to entirely control the printing process and create advertising boards and signage to your exact in-house specifications.
Partner with Renowned Influencers
Sometimes, depending on the nature and indeed the size and scope of a business, giving away free products and promotions to both new and potential customers is a great way to elevate your brand awareness.
However, if your company deals with providing services to clients over physical products, then another option would be to invest time and resources into discovering renowned influencers on social media sites such as Instagram and Facebook to partner with.